The value of design

 

Design opens our eyes to unforeseen possibilities, enables us to navigate the opportunities and challenges that life presents and inspires us to create the experiences, objects and spaces that will improve our lives.

 

Who we are

 

Orson Associates was founded in 2020 to offer a bespoke body of expertise and design services to the transportation sector.

 

We work with the world’s greatest travel brands, most forward-thinking manufacturers and key industry bodies; providing insight and innovation, industrial design, design engineering and production development consultancy.

 

 

Our capabilities

 

A new and agile team but with decades of specialist experience. We believe that alongside the companies we partner with, we are perfectly positioned to decode the ever-changing landscape of future mobility and bring new life to it in ways that will transform the experiences of travellers and deliver a more sustainable industry.

 

Our complementary backgrounds ensure our projects benefit from a wide range of critical perspectives that span professional disciplines and industry sectors. This breadth of capability allows us to offer a single source for our customers’ design requirements across strategic, digital, brand, product and environmental disciplines.

 

 

Our beliefs

 

We are passionate about creating outstanding user experiences, but it is our fundamental belief that great design is only achieved when the expectations of every single stakeholder of a product, environment or experience are surpassed. We are as committed to the needs of the manufacturers and operators of our designs as we are about bringing comfort and delight to their end users.

 

Our backgrounds afford not only a strong strategic foundation for the design decisions we make, but also a comprehensive network of operators and suppliers in the mobility sector. This enables us to develop new ideas with speed, confidence, freedom and efficiency.

 

 

Services

 

Research & Strategy

Trend analysis and forecasting
Competitor bench-marking
New market development

 

 

Brand

Positioning
Identity and expression
brand differentiation and design language development
Branded products and environments
Colour, material and finish development

 

 

Product Development

Product road-mapping
New concept development
Interface design
Mock-up creation and user testing
Design engineering
Production development
In-service evaluation

 

 

Visualisation and Marketing Support

Photo-realistic digital images
Movies and environment walk-throughs
Virtual reality and augmented reality experiences

Our Leadership

Ben Orson
Industrial Design

Christoph Geppert
Strategy and Brand

Nick Kemp
Engineering

Awards

Best Business Class
Singapore Airlines
2011, 2010, 2008, 2007

Best Business Class
Cathay Pacific
2012

Business Class Seat
Zodiac Cirrus
2010

Business Class Seat
Singapore Airlines
2008

Best Business Class
Cathay Pacific
2013

Premium Class Products
Cathay Pacific Business Class
2012

Passenger Comfort
US Airways
2010

All awarded to JPA Design projects led by Ben Orson